Consumer Research

U.S. Packaging Preferences 2020

As U.S. consumers become increasingly aware of the environmental impacts of their packaging choices, a majority believe paper-based packaging is better for the environment, according to the results of Two Sides North America’s U.S. Packaging Preferences 2020 survey.

The survey of 2,000 U.S. consumers, commissioned by Two Sides and conducted online in March by independent research firm Toluna, sought to explore and understand consumer preferences, perceptions and attitudes toward various types of packaging.

Busting the Myths: A study of U.S. and Canadian consumer perceptions and attitudes towards print and paper

The results of a survey commissioned by Two Sides reveal a telling insight into the public’s perceptions and attitudes towards print and paper.  Carried out by independent research company Toluna, consumers from across the U.S. (n= 2,094) and Canada (n= 1,044) were surveyed on environmental topics and preferences relating to paper and print.

These reports explore consumer opinions and beliefs about print and paper’s environmental impact; preferences related to reading in print versus digitally; and receiving paper or electronic communications from their service providers

Print and Paper in a Digital World: An international survey of consumer preferences, attitudes and trust

An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.

About Two Sides

Two Sides North America is an independent, non-profit organization, and is part of the Two Sides global network which includes more than 600 member companies across North America, South America, Europe, Australia and South Africa.  Our member companies span the Graphic Communications and Paper-based Packaging industry, including forestry, pulp, paper, paper-based packaging, chemicals and inks, pre-press, press, finishing, printing, publishing, envelopes and postal operations.  Our common goal is to dispel environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the sustainability, versatility and attractiveness of print, paper and paper-based packaging.

Contact Two Sides

If you would like to learn more about this report or find out more about the many other tools and resources Two Sides provides, please get in touch.

1-800-855-896-7433
info@twosidesna.org
www.twosidesna.org