U.S. Trend Tracker Survey 2023
The Trend Tracker Survey is a biennial, global study of more than 10,000 consumers commissioned by Two Sides and conducted by international research firm Toluna. The survey seeks to understand changing consumer preferences, perceptions and attitudes toward print, paper, and paper-based packaging, specifically:
- Environmental Perceptions
- Reading Habits
- Packaging Preferences
- Attitudes Towards Tissue Products
The U.S. portion of the survey queried 1,000 U.S. consumers. Results showed incremental improvement in consumer perceptions about paper’s overall impact on the environment, as well as on specific environmental issues related to paper products, such as the growth of U.S. forests and paper recycling rates.
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