Two Sides Trend Tracker

Two Sides is a global campaign that promotes the sustainability of the print, paper and paper-based packaging industry. The campaign dispels common environmental misconceptions by providing users with verifiable information on why print, paper and paper-based packaging are attractive, practical and sustainable.

Our latest research “Paper’s Place In A Post-Pandemic World” explores consumer preferences, perceptions and attitudes towards print, paper and paper-based packaging.

If you would like to request a copy, please fill out the form below.

Paper’s Place in a Post-Pandemic World is a survey of 1,000 U.S. consumers commissioned by Two Sides and conducted online by independent research company Toluna.

The survey sought to better understand current consumer perceptions, behaviors and preferences when it comes to a variety of sustainability topics related to print and paper products, including environmental impacts, reading in print versus electronically, and attitudes about packaging.

As the name implies, the survey is a starting point to enable a better understanding of how consumer thinking on these topics changes over time. It will be conducted periodically to help sustain and improve demand in the print, paper and paper-based packaging industry by informing and guiding efforts to bust the common environmental myths that often drive consumer behavior and purchasing decisions.