Troi Mailing Joins Two Sides North America

Submitted: Two Sides North America November 13, 2024

November 12, 2024 – Two Sides North America (TSNA) is pleased to announce that Troi Mailing Services Inc. has joined its membership. Troi Mailing Services is a Smartmail Marketing Expert Partner, and a provider of Canadian & International Direct Mail media. For over 30 years, Troi Mailing has provided printing, direct mail, postage, and distribution expertise to their customers and has joined with Two Sides to educate companies on why sustainable marketing mail is the right choice to reduce the impact their marketing has on the environment.

“I am very excited for Troi Mailing to be part of this community that is finally pushing back against unsubstantiated green claims,” shared Kirk Barton, CEO.“ It’s great to have the resources to defend and promote the truer value of using paper. With the resources provided by Two Sides North America, Troi can offensively promote print and direct mail and quash any unfounded claims as to why digital or paperless communications solely might be better.”

Jules VanSant, Executive Director of TSNA, commented on welcoming Troi into the membership. “We are excited to engage the entire Troi team and support their sustainability messaging as a reliable, agnostic resource. They understand the value of our anti-greenwashing campaign and how consumer misconceptions harm our greater industry. As we expand our 2025 North American Consumer Trend Tracker research into Canada, TSNA will gain more perspective, data points, and opportunities to create additional environmental marketing tools for all our members to utilize.”

Peter Penesis, Sales Manager with Troi, spoke about his enthusiasm for engaging with Two Sides. “As the marketplace continues to emphasize minimizing carbon footprints and promoting sustainability, we found it prudent to align ourselves with an organization that champions these initiatives. We were impressed by the enthusiasm and energy shown in Jill and Jules’ presentation during the Sustainable Mail Group webinar we attended. Their efforts to educate consumers about the paper industry’s enhanced sustainability initiatives and the impact of Greenwashing were very eye-opening. We hope to leverage our association with Two Sides North America and further educate our Clients to show them that our brand is forward-thinking and responsible.”

About Troi Mailing Services, Inc

Troi Mailing Services is a provider of Canadian & International Direct Mail media. Established in 1991, we have accumulated a wealth of experience and expertise in best practices for direct mail marketing, commercial print, postal regulations, personalization, lettershop production, and distribution.

About Two Sides North America

Two Sides North America is a member-supported non-profit advocacy organization for the graphic communications, paper, and paper-based packaging industries. Our goal is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the environmental sustainability and value of print, paper, and paper-based packaging. We are the only group that works to dispel and pursue the removal of Greenwashing language used by companies and organizations in North America.

For more information, please contact:

Jules VanSant
Two Sides North America
jules@twosidesna.org
www.twosidesna.org