Two Sides North America to Continue Legacy of Sustainability Messaging in the Paper and Packaging Industry

Submitted: Two Sides North America January 5, 2026

[Portland, OR, Jan 6, 2026] – Building on the success and impactful research of the Paper and Packaging Board (P+PB), Two Sides North America (TSNA) will step up to take the lead in promoting positive and environmentally-focused messaging for the sector. TSNA and the Love Paper Campaign will continue championing the story of sustainability, innovation, and the essential role of paper products and packaging materials. 

“As stewards of sustainability messaging for the industry, Two Sides North America is proud to carry forward the foundational work done by the Paper + Packaging Board,” said Jules Van Sant, Executive Director of Two Sides North America. “We are committed to leveraging their extensive research and data to inform consumers and stakeholders about the renewable, recyclable, and essential qualities of paper.” 

“The Paper + Packaging Board consumer sustainability program was recently discontinued, passing its sustainability mantle to Two Sides North America,” states Mary Anne Hansan, President of the Paper + Packaging Board. “Consumers looking for credible data and information can rely on Two Sides North America to fill that void, incorporating the impactful and award-winning work done by The Paper + Packaging Board How Life Unfolds® consumer sustainability campaign.” 

The transition coincides with TSNA’s renewed efforts to connect with consumers through initiatives such as the Love Paper Campaign, a globally recognized platform that educates the public about the sustainable attributes of paper and paper-based products. The campaign spotlights the benefits of paper’s renewability and recyclability, while debunking environmental misconceptions and fostering informed consumer choices. 

“We’re thrilled to bring the Love Paper Campaign to the forefront, using it as a powerful tool to reach consumers directly,” said Van Sant. “Paired with the in-depth data and research developed by the P+PB, we are uniquely positioned to continue driving awareness about the environmentally intelligent choices within our industry.” 

Two Sides North America is funded by industry members who believe in our mission & work to help tell a greater sustainability story. The organization is dedicated to showcasing the paper and packaging industry’s leadership in sustainable forest management, innovation in reducing environmental footprints, and the unique environmental qualities of paper. This includes creating educational materials, campaigns, and industry-wide collaborations to ensure the compelling story of paper and packaging resonates with manufacturers, brands, and consumers alike. 

With the support of P+PB’s legacy of research and insights, Two Sides North America is excited to lead the industry forward, ensuring the sustainability story of paper and packaging reaches communities across North America and beyond. P+PB and How Life Unfolds websites now redirect to Two Sides North America. The Paper + Packaging Board Transitions Support to TSNA 

About Two Sides North America

Two Sides North America is a non-profit organization that promotes the sustainability of print, paper, and paper-based packaging while addressing environmental misconceptions about these materials. Through initiatives like the Love Paper Campaign, TSNA aims to inform and inspire consumers and stakeholders to embrace paper products as sustainable, practical choices for everyday life. 

For further information, please contact: 

Jules Van Sant
Two Sides North America
jules@twosidesna.org
971-288-6734
twosidesna.org  

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