Member Spotlight – Canon USA

Submitted: Two Sides North America December 9, 2024

Canon is a leader in the print market, with a diverse production print portfolio and a successful service organization that strives to ensure our customers’ needs are met. Canon USA has presses for both the production toner and inkjet markets to help satisfy customers in all segments, from book to commercial to direct mail, transactional, and more. With the rise of inkjet, Canon realized that these print service providers needed a community to learn and network with this newer technology. thINK Forum provides Canon customers with tools, training, knowledge, and resources to better themselves and their companies.

Sustainability plays a key role in Canon’s overall corporate philosophy of Kyosei, which means all people, regardless of race, religion, or culture, harmoniously living and working together into the future. Canon designs products with the environment in mind from the start to safeguard future generations. Products are designed to reduce CO2 and waste, and management continuously focuses on improving the quality and efficiency of environmental assurance programs, while taking part in collection, return, & recycling programs for both papers and inks. Canon’s commitment to the environment has allowed it to obtain many significant achievements, such as the 2023 ENERGY STAR Partner of the Year Sustained Excellence Award and the 2020 SmartWay Excellence Award. Furthermore, Canon Inc. has committed to being net zero by 2050. 

Two Sides North America is a great resource for Canon and its customers, as its information and data provide information and examples to combat the misconception that print is not good for the environment. Canon uses some of Two Sides’ print sustainability data in the Print is Life initiative. This initiative is an ongoing campaign that reinforces the idea that print is still very important in an all-digital world, while correcting the misinformation out in the world that print is not sustainable. This message is targeted at business-to-business marketers and print buyers. The Print is Life initiative provides marketers and printers with videos, social media posts, e-mails, and a direct mail template so they can share these thoughts with their customers. Alongside Two Sides, Canon recognizes how important it is to bust these myths on printing. You can access the resources listed above at this link: Print is Life | Production Print Solutions Resource Center (canon.com)

Canon employees understand how important print is to the world, so having reliable fact sheets, articles, and research at our fingertips is a must. The trends don’t lie; print is growing, with Canon customers printing 65% more inkjet pages now than in 2020, and it is growing with the environment in mind. With Canon’s curated facts and data from Two Sides, it is easy to sway those who think digital is king. This information is valuable in providing our customers with information they can use to sell print. The Canon and Two Sides partnership allows both of our voices and messages to grow and take center stage. As one unified front, we can show the world the value of print.

Canon USA, Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Latin America and Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc., as of 2023, has ranked in the top five overall in U.S. patents granted for 38 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

©2024 Canon, Inc. All rights reserved. 

Canon is a trademark or registered trademark of Canon Inc.

Partnership references herein are outside the scope of the Uniform Partnership Act and similar laws.

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