Two Sides Value Proposition

Join Our Growing Community of Print, Paper and Paper-based Packaging Sustainability Advocates

Print, paper and paper-based packaging have a great environmental story to tell, and Two Sides North America (TSNA) helps our members tell that story every day. We tackle the relevant environmental and social issues head-on with authoritative information that provides compelling proof of our industry’s sustainability and paper’s contributions to a circular economy. In addition, Two Sides is the only organization in the industry dedicated to directly responding to corporations, media and others who make unsubstantiated and misleading environmental claims about the sustainability of paper products.

Who We Are

Two Sides North America is part of the non-profit Two Sides global network which includes more than 600 member companies across North America, South America, Europe, Australia and South Africa. Our members span the entire Graphic Communications and Paper-based Packaging value chain, including forestry, pulp, paper, paper-based packaging, chemicals and inks, pre-press, press, finishing, printing, publishing, envelopes and postal operations.

Why Join Two Sides?

With one voice, Two Sides and our growing member network is able to more broadly and cost-effectively promote the sustainability of print, paper and paper-based packaging. Using consistent, verifiable messaging that demonstrates our industry’s uniquely sustainable benefits, we amplify our products’ continuing role as an effective, valuable and powerful means of communication, marketing, knowledge sharing, information security, and product transport and safety. Two Sides also helps enhance the environmental credibility of our members by significantly augmenting their own sustainability messaging with customers, employees and other stakeholders.

Mission Statement

Our goal is to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging, factual information about the sustainability and value of print, paper and paper-based packaging.

Vision

By uniting in common purpose with members of the Graphic Communications and Paper-based Packaging industry, Two Sides aspires to ensure that in a world of scarce resources, our renewable, recyclable and sustainable products can be enjoyed for generations to come.

Key Campaigns

Anti-Greenwashing

TSNA is leading the charge against organizations that use misleading claims like “go paperless, save trees” to promote electronic communications over print. Since 2012, we’ve convinced many leading North American companies to remove misleading anti-paper and print claims.

Education and Research

TSNA provides a wide array of materials and tools to complement our members’ own sustainability efforts, including:

• Topical Myths and Facts information from credible third parties
• Consumer research to help refine and target sustainability messaging
• Co-branded tools, social media content and other educational resources
• Relevant, up-to-date news via our popular blog

Fact Sheets

Membership

Membership is open to any commercial enterprise in the Graphic Communications and Paper-based Packaging industry, as well as to industry trade groups, non-governmental and other organizations. TSNA also welcomes partners with specific skills and expertise that support the aims and objectives of Two Sides.

Please submit your completed application to info@twosidesna.org