Studies Show: Consumers Still Want Paper

Submitted: Two Sides North America February 26, 2026

“We recognize that both paper and digital communications play an important role in our everyday lives. They each have their role and complement each other.” says Jules Van Sant, Executive Director of Two Sides North America. “Consumers have shown they want a choice, and it is crucial that people are not mislead into thinking paper is not sustainable and that digital is inherently better for the environment than paper.”

Read more about the challenges of digital dependency and the role of print in balancing the media landscape – Read more in the Mailing Systems Technology article and flip to Page 13

For more insights into what consumers want, you can request the 2025 Trend Tracker Report Summary at www.twosidesna.org/trend-tracker-2025, and the full report is available to TSNA members.

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