Two Sides North America Reports Strong Growth in Second Annual Love Paper Week

Submitted: Two Sides North America February 26, 2026

Two Sides North America (TSNA), a non-profit organization dedicated to promoting the sustainable attributes of print, paper, and paper-based packaging, announced the successful completion of its second annual Love Paper Week. The five-day celebration, held as part of TSNA’s ongoing Love Paper campaign, highlights the unique role of paper while advancing awareness of its sustainability and effectiveness among businesses, consumers, and communities worldwide.

Building on the momentum of its inaugural event in 2025, this year’s Love Paper Week achieved significant growth in industry engagement. The campaign generated more than 500,000 social media impressions and a 46% increase in website traffic over the previous year, as companies and organizations across the print, paper, and paper packaging industries leveraged the official Love Paper Week branding tools and resources provided by TSNA.

“We are extremely pleased with the results of this year’s Love Paper Week,” said Jules Van Sandt, Executive Director of Two Sides North America. “Our research continues to reveal widespread public misconceptions about print and paper. Love Paper Week provides companies throughout the supply chain with the tools to both celebrate the medium and educate the public about paper’s sustainability and enduring appeal.”

Looking ahead, TSNA is already planning for Love Paper Week 2027 and actively exploring opportunities to expand the resources available to participating companies and organizations.

“As misconceptions about paper’s environmental impact persist, campaigns like Love Paper Week play a vital role in supporting the industry and informing consumers and brands that paper and paper-based packaging remain a smart, sustainable choice,” Van Sant added.

About Two Sides North America

Two Sides North America (TSNA) is a member-supported non-profit advocacy organization for the graphic communications, paper, and paper-based packaging industries. Two Sides North America works to dispel common environmental misconceptions and to inspire and inform businesses and consumers with engaging facts about the environmental sustainability and value of print, paper, and paper-based packaging. They are the only group that works to dispel and pursue the removal of greenwashing language used by companies and organizations in North America.

About Love Paper

In 2024, Two Sides North America (TSNA) launched the Love Paper campaign, the North American arm of a global initiative to educate the public about paper’s sustainable attributes to highlight the renewability and recyclability of paper-based products while addressing common environmental misconceptions. Love Paper runs Love Paper Week annually during the first week of February to promote the sustainability and value of paper. During Love Paper Week, printers, paper merchants, packaging manufacturers, publishers, direct mail agencies, other industry stakeholders and consumers are encouraged to participate by sharing campaign materials supplied by the organization to educate clients and consumers about the sustainable attributes and love of paper.

For more information, go to lovepaperna.org/love-paper-week

For more information, please contact:

Jules VanSant
Two Sides North America
jules@twosidesna.org
www.twosidesna.org

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